And that means you’ll have to coordinate some of the in-person experiences that used to happen naturally with strategic digital interactions. To be competitive today, you need to create a consistent brand experience across every channel - both physical and digital. And post-2020, e-commerce continued to expand - in fact, the global e-commerce market size is projected to have a 14.7% compounded annual growth rate from 2020 to 2027. It’s one step closer to building loyalty.With the growth of online shopping during the COVID pandemic, the digital world became the dominant customer environment.

Thanks to these values, DirecTV was able to convince its current customers that its service surpassed that of the competition. These three words could sum up what activation marketing is all about. Successful, DirecTV was original, entertaining, and memorable. At the same time, it was possible to take pictures of themselves with branded accessories. This practice is common in North America.ĭirecTV invited its customers to watch American soccer games on giant screens. Participants gather around their cars in this event to spend a convivial moment. So, the company organized a tailgate party outside of Boston. television service has a sports fan base. Partnering with something your audience enjoys is a good start to increasing your company’s visibility. Influencers are responsible for 70% of Revolve’s revenue. Michael Mente, CEO of the billionaire structure, admitted it 5 years ago: In addition, influencer marketing helps the company increase its online sales. The company creates envy, anticipation, and a sense of reward among participants. By making such a moment exclusive, the Revolve apparel company amplifies the emotions aroused in customers.

Only the biggest names in the music industry and select influencers can attend the event. Indeed, its rigorous process sets it apart from other American festivals. The Revolve Festival, held annually at Coachella, is a stunning example of activation marketing. Influencers at the heart of Revolve’s business It gave them the illusion that science fiction was no longer fiction Netflix included CES attendees in the universe of its hit program.

Digital brand activation examples